Carlsberg is teaming up with Bethesda, the makers of Fallout 4, to release a special beer in honor of the completion and release of Fallout 4 around the world. It’s not common for two of my biggest passions, gaming and beer, to come together so directly. This is a pretty cool event to me.
Though it still strikes me as strange, Bethesda is based in Maryland, where I grew up, but this beer is only being released by Carlsberg in the U.K. This makes me think that is was Carlsberg’s idea that they approached Bethesda with, otherwise I feel like Bethesda would’ve found a way to get their promo beer to the states. Despite that, this news has been covered by a tremendous amount of American gaming news outlets even though no one in the U.S. can take advantage of the Amazon.co.uk listing, so there is obvious interest in the idea of game themed beer, why not right?
The beer itself also strikes me as an odd choice for the promo. Carlsberg is all fine and good, they have a huge following in the U.K., but with all of the recent developments in the beer industry, it doesn’t seem like they put much effort into the beer to appeal for any reason beyond the label. The amazon listing says this, “Fallout beer has been brewed using a unique blend of malted barley combined with selected hops…” Hooray! It’s beer, that’s all this description says. With an inspiration such as the Fallout game series, you’d think that they could have gotten a little bit more creative than just printing a new label for a slight departure for their flagship product, which is also a pilsner lager.
Later on the Amazon listing, it is described as having a “fruity aroma” and a “zesty hoppy flavor.” This gives me some hope for a creative brew, but not much. Carlsberg is almost entirely known for their flagship product, creatively titled “Carlsberg Beer,” they have a few other offerings including a cheap, high-gravity malt liquor and an export lager mostly known for the picture of the elephant on the label. Beer Advocate reviews describe the beer as a highly drinkable and universally appealing light lager without much flavor and with little risk. So, it’s kind of like Bud Light.
The point that I’m getting at, albeit in a roundabout way, is that it is pretty cool that there is a Fallout themed beer, but it isn’t available in the states and that isn’t a bad thing. If you’re excited about Fallout and want to get a beer to commemorate its release, grab some interesting looking and creatively brewed craft beer from a local beer store. Hell, feel free to print out a Fallout label of your own and throw it on the bottle, they’re out there.
Don’t be bummed that the officially licensed Fallout Beer isn’t going to be available here in the U.S., choose a beer for the occasion of your own that was brewed with as much creativity as went into producing the game you’re so excited about. There are even a few out there that already have nuclear fallout themes…
Let me know what you think of the post in the comments below!