I work in the beer industry and follow the games industry. I have passion for each, and there’s more in common with them than you might think. Craft beer is produced by small and independent breweries that want to brew good beer and build a community. Indie game makers are small teams inspired to make something that they’ve dreamed up that isn’t out there. Both are characterized by passion. While you can make money in each of these endeavors, that’s never the main drive. It’s a need to create and a passion for the craft that keeps people going. Continue reading “Craft Games and Indie Beer”
The first thing you’ll probably do upon entering a new brewery is check out their beer list. Depending on the brewery, the beers on it could vary tremendously. There are some core ideas though, that you’ll probably see in most every brewery you visit.
The Information on a Beer List
Firstly, you’ll see the names of the beer. Duh, right? But give them a little thought, they will clearly showcase the atmosphere that the brewery is going for. Is there a theme? Do the beers have their style in the name? Are they funny, clever, obscure, etc.? The beer is a brewery’s business card, and they’ll want them to showcase the company’s personality and character.
Aside from the names, you’ll probably find some other information. If the styles of the brews aren’t incorporated into the names, they’ll most likely list the style as well. This is the best guideline for new craft beer drinkers. Have you had a pale ale that you liked? Grab another pale ale from another brewery to compare. Want something a little more intense? Maybe step up to an India Pale Ale (IPA) for a bigger beer with more aggressive flavors. Want something dark? Check out the stouts, porters, and brown ales on the list. Each style provides a different take on a malt forward beer, see what you like the best and then branch out. Of course, if you want something on the lighter side, try out some lagers or a pilsner for a more crisp and refreshing beverage.
How Drunk Will it Get You?
In addition to the names and styles of a breweries offerings, it is typically required to display the Alcohol by Volume, or ABV. The amount of alcohol in a beer is crucial information for many reasons. Craft beer tends to be stronger than marco-brews to enable a larger flavor profile. You might be used to having a few Bud Lights and be unaware that beer weighs in at 4.2% ABV, so a 10% Imperial IPA might knock you right on your ass. The entire industry of alcohol advocates drinking responsibly, and consumers need to be aware that ordering a craft beer at a brewery might not entail the same effects as ordering a beer at a more typical restaurant or bar you frequent. Do your research and know your limits.
How Bitter Will it Be? (Not as much as she is…)
The last piece of information that’s becoming fairly standard to display is IBUs. IBU stands for International Bitterness Units. While they don’t correlate directly to how “hoppy” a beer is, they do tell you objectively how bitter it is. The malt and grains in a beer are there to sweeten the brew and stimulate alcohol production during fermentation. The hops balance out that sweetness. While IBUs don’t tell you how hidden the bitterness is by other flavors, they’re a good baseline to begin evaluating your options. If you know you don’t enjoy the bitter aspect of beer, keep it on the lower end, under 40 IBUs for example. If you’re curious about the hop craze, step up the IBUs on each beer to try to find your ideal interval. While IBUs don’t tell you how much hop flavor is in a beer, there’s a pretty good chance that a more hoppy beer will be higher in IBUs.
There could always be more information presented on any brewery’s beer list, but these are the tidbits that are most essential for you to scope out what might be your favorite thing on the list. Other stats like OG (Original Gravity) and specific ingredients used are more for homebrewers and beer geeks and don’t offer much to a craft beer novice. It never hurts to ask though. If you see anything else on the list, always feel free to ask the bartender, I’m sure they’ll be happy to clarify.
Have you seen anything not mentioned here listed on a breweries beer list? How crazy and detailed was it? Let me know in the comments below!