What was just a Patagonia Commercial…

Fortune Magazine Yvon Chouinard Patagonia

Yvon Chouinard’s Patagonia Commercial for the Dirtbag Diaries

Today, I put on an episode of the Dirtbag Diaries, a great podcast you should probably check out, and it, like all of the episodes, started with a commercial for Patagonia. In the commercial, Yvon Chouinard talks about his early life and the inception of his company. In the interview based commercial, he says that as a teenager, he was young and confused about what he wanted out of his life, a place all teenagers end up at one point or another. Then, at the age of 16, he took a road trip to Wyoming and, for the first time in his life, saw mountains in the Wind River Range, and everything started coming together.

Yvon Chouinard’s Youth and Experience

I looked into him a bit and found on his Wikipedia page that he was born in 1938, so when he was 16 it was 1954. It’s a cliche to say that they were simpler times, but they were in some regards. Imagine that you’re a young person confused about life in general and then you hear some stories and take a long drive and discover something as emotional and tremendous as a mountain. That would be an incredibly powerful experience for anyone, if they had never before laid eyes on any form of a mountain. Then I thought, has the internet taken away our chance at an experience like this one?


The entire web is filled to the brim with beautiful photos taken on other peoples adventures that they want to share. But imagine not being able to see just about any sight in the world with a few clicks? What if you actually had to plan and adventure to see the beauty of the world for yourself?


Obviously, seeing a mountain online is not exactly like seeing one in person, but think about if before you had seen a sight like that for yourself, you had only heard stories and only had only your imagination to illustrate. What would that be like….


Photo Credit: http://www.treehugger.com/treehugger-radio/the-th-interview-yvon-chouinard-founder-of-patagonia-part-two.html