Stone Brewing Sues MillerCoors

The “Stone” Branding Has Gone Too Far

Greg Koch announced earlier this week that Stone Brewing has issued a lawsuit against MillerCoors over their packaging and branding efforts for the Keystone Light brand of beer. Stone is asserting that Keystone is willfully confusing customers with the prominence of the word “Stone” on the cans, as “Key” is on a different line in smaller text. I remember the campaign that seemed to play a major role in the rebranding, starring none other than Keith Stone. The ever-cool everyman was designed to be a casually , mustachioed man who was cool enough to show up at any college and be the life of the party. Continue reading “Stone Brewing Sues MillerCoors”